What commercial direction adds to a busy business
Sales and marketing need a commercial direction. I bring over 25 years of experience to help owners set the priorities, connect the activity and keep the focus on growth.
What does a fractional Commercial Director do?
A fractional Commercial Director provides commercial leadership without a full-time appointment. The work connects sales, marketing, customer relationships and delivery around business priorities, with clear actions, ownership and regular review.
Join the decisions together
Marketing, sales, delivery and customer relationships all affect commercial performance. Decisions made in one area can create pressure or opportunity in another.
As a fractional Commercial Director, I help owners look across those connections. The starting point is understanding what the business wants to achieve and where progress is being held back.
Clarify the priority
You may need a sharper proposition, a better route to suitable prospects or a more consistent sales process. The right answer depends on the business and its current position.
A clear priority helps the team choose what to do and what can wait. It also gives activity a reason, which makes accountability more useful.
Connect the plan with people
A strategy needs actions, owners and review. Who will do the work? What support do they need? What will tell us that the activity is moving the business forward?
The answers turn a strategy into work the team can own. Review the conversations, campaigns and opportunities, then adjust the plan around what the business is learning.
Choose support around the challenge
Some businesses need direct commercial leadership. Others need help with delivery, or a connected system for contacts, pipeline and follow-up.
I apply my experience through direct commercial leadership, the Momentum team and Gain Momentum. We choose the route around your sales and marketing priorities, with a clear view of the growth you want to achieve.
Questions about commercial leadership
When might a business need fractional commercial support?
When activity lacks a shared direction, the offer is unclear or opportunities are not moving consistently through the sales process, experienced commercial support can help assess priorities.
How does commercial support connect with a marketing team?
It sets the commercial context for marketing and links activity with sales responsibilities, customer needs and the outcomes the business wants to achieve.
Adapted from my recent LinkedIn ideas and content. Archive dates arranged as a weekly series; website edition published 30 September 2026.