Find the business blind spots before choosing the next move.
MAFIC is the strategic business advisory I co-founded with Chris Jones. We help owners take a wider view of the business and understand what deserves attention before committing more resources to growth.
Why diagnosis comes first
A visible problem is not always the whole problem. A lack of sales activity, for example, may sit alongside unclear direction, operational constraints or gaps in decision-making.
Our starting point is to identify the blind spots, understand their commercial impact and decide what to address first. That creates a more useful basis for action.
Looking across the business
MAFIC looks at direction, decision-making, sales, operations and follow-through. The purpose is to understand how those parts affect one another and where the business is being held back.
The result is a practical set of priorities that owners can use to guide their next decisions.
Working with Chris Jones
Chris and I bring our perspectives together through MAFIC. You can learn more about Chris and his background on his personal website.
Our shared focus is helping owners build a clear view of the challenge and decide what to do next.
Where MAFIC fits in my work
Momentum helps execute the commercial growth plan. Gain Momentum makes activity and accountability visible. MAFIC provides a broader diagnostic and advisory perspective when the challenge reaches beyond sales and marketing.
If you need a wider view before deciding where to invest your effort, get in touch about MAFIC.