A clearer digital route to local equipment hire.
JB Platform Hire was investing in machinery and wanted to reach more customers. Momentum connected the website and search strategy with that commercial priority: create a clearer route from local demand to equipment hire.
The brief
The business wanted to reach a wider audience and improve its online visibility. The project set out to modernise the website and make it easier for potential customers to discover its platform hire offer.
Local search visibility was a key objective. The goal was to help a local hire business compete for relevant searches and attract organic enquiries.
What we delivered
Momentum designed and developed a new website for JB Platform Hire, with search optimisation central to the brief. The digital strategy connected the presentation of the equipment range with the business’s growth plans.
The website gives prospective customers a route to view platforms, understand rental options and check availability. The hire business and its equipment remain the focus of that journey.
The client’s reported outcome
In a testimonial published on Momentum’s website, managing director Jeff Belton describes business growth and newly acquired equipment being regularly out on hire following the strategy.
The client’s feedback connects the digital work with the commercial priority: creating demand for the equipment the business had invested in.
The commercial lesson
For an equipment hire business, visibility has to connect with demand for the available fleet. A website should help customers understand the range and move towards an availability enquiry.
The website gives the growth strategy a route to market: help the right customers find the equipment, understand the offer and enquire about hire.
“The business has grown from strength to strength with the acquisition of new equipment constantly out on hire”